Email to SMS: The Pros and Cons of SMS

SMS, or text message marketing, is the world’s simplest way to stay in touch with your customers. It’s the classic email marketing model but it’s even more effective because you send your messages straight to people’s phone rather than their email inbox. While some marketers swear that this is a fool-proof marketing channel, others call it a huge waste of time. The truth is that it all depends on what you want to do with it. Before you get started, you should know the pros and cons. Read more Email to SMS: The Pros and Cons of SMS

Mobile Apps: Where to Start?

The best way to take advantage of the mobile explosion is to create, as a business owner, your own custom apps. Apps get your customers interacting directly with your brand on their phones, and connections don’t get much more personal than that.

But.. Where to Start? If you do not know which app to create, start by asking yourself, ‘What will it do?’

Nowadays, there are 3 different types of apps, each Read more Mobile Apps: Where to Start?

How To Do Mobile Marketing?

Learning how to do mobile marketing efficiently is vital in attracting new customers to your brand. There are a number of steps you should follow when creating your marketing strategy, which I will go through briefly in this How to mobile marketing post:

The first thing any good mobile marketer should do is to get to know their target audience. It is important that you are sure your campaign is properly tailored to the characteristics of your customers. You should know how Read more How To Do Mobile Marketing?

Why Use Mobile Marketing

Although many business owners are aware of mobile marketing, many don’t understand why mobile marketing should be a key component in their overall strategy, especially if they already have an online marketing campaign up and running. Where many people get confused is how mobile marketing differs from more general forms of online marketing, and why they should tailor their existing strategy.

The key thing to understand here is Read more Why Use Mobile Marketing