Mobile Apps: Where to Start?

The best way to take advantage of the mobile explosion is to create, as a business owner, your own custom apps. Apps get your customers interacting directly with your brand on their phones, and connections don’t get much more personal than that.

But.. Where to Start? If you do not know which app to create, start by asking yourself, ‘What will it do?’

Nowadays, there are 3 different types of apps, each Read more Mobile Apps: Where to Start?

How To Do Mobile Marketing?

Learning how to do mobile marketing efficiently is vital in attracting new customers to your brand. There are a number of steps you should follow when creating your marketing strategy, which I will go through briefly in this How to mobile marketing post:

The first thing any good mobile marketer should do is to get to know their target audience. It is important that you are sure your campaign is properly tailored to the characteristics of your customers. You should know how Read more How To Do Mobile Marketing?

Why Use Mobile Marketing

Although many business owners are aware of mobile marketing, many don’t understand why mobile marketing should be a key component in their overall strategy, especially if they already have an online marketing campaign up and running. Where many people get confused is how mobile marketing differs from more general forms of online marketing, and why they should tailor their existing strategy.

The key thing to understand here is Read more Why Use Mobile Marketing

What is Mobile Marketing?


Mobile Marketing is the latest hot topic in the world of online marketing, and as is so often the case, while every business knows they have to be involved, many have no real idea what it is or what it entails. Go to any online marketing conference and you see the experts pulled to one side and, in a hushed tone, asked the same questions: “What is mobile marketing and why should I care?”

So just what is mobile marketing?

Simply put, mobile marketing is a marketing strategy that is specifically tailored to those using smart phones, or other mobile devices. What differentiates mobile marketing from other forms of online marketing is the level of engagement with the customer. Mobile marketing is far more geared to the direct generation of sales than other forms of marketing due to the manner in which these devices are used.

The most common form of mobile marketing is SMS (Short Message Service), commonly referred to as text messages. These are short messages, such as offers or coupons that are sent directly to those users who have chosen to opt in. SMS marketing differs from e-mail marketing in that; as users have become more accustomed to receiving bulk e-mails, they are far more careful about which ones they choose to open. However, once they opt in to an SMS service the open rate increases dramatically, and the message is far more likely to be read.

A WAP Site (Wireless Application Protocol) is a webpage which has been specifically tailored to fit a mobile device. A user on a mobile device will be automatically redirected to the WAP site for a far improved browsing experience.

In a similar way, mobile paid placement and inclusion is where a fee is paid for search engine indexing and prominent placement specifically on mobile devices. Other forms of mobile marketing include mobile game advertising and app advertising.


Background info from:


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Gerjanne van Egmond is a Local Internet Marketer connected to the Local Internet Marketing Association, with a passion for Mobile Marketing. Click here to find out more about me 🙂 or