In 2006, with Android, iOS, and Windows Phone still to enter the market, only 64 million smartphones were shipped worldwide. Today, nearly 10 times as many are sold each year and the market is still growing at an incredible rate. Google’s Android operating system reigns supreme in the mobile operating systems market. Its mobile market share currently stands at around 75 percent according to the latest IDC research. In the third quarter of 2012, Android shipped 136 million out of the 181.1 million smartphones shipped worldwide. Second place still belongs to Apple and its iOS operating system which has a 14.9 per cent share of the mobile market. No other operating system could reach double figures
Android has been experiencing incredible growth rates since its inception, which currently stand at 91.5 percent year-on-year. This is nearly double the overall growth rate in the mobile market of 46.4 percent. However, a new report from comScore suggests that this growth will not last forever and indicates that 2012 could be the year in which Android’s dominance over the mobile market will have reached its peak.
While smartphone shipments will continue to grow at a healthy pace, albeit at a slightly reduced rate than in the last few years, it is expected that there will be a sizable shift away from Android to Microsoft’s Windows Phone platform. Andoid’s mobile OS market share could drop to around 53 per cent in 2016, while Microsoft’s total share will soar to almost 20 percent, overtaking Apple to become the world’s no.2 smartphone platform.
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