Email to SMS: The Pros and Cons of SMS

SMS, or text message marketing, is the world’s simplest way to stay in touch with your customers. It’s the classic email marketing model but it’s even more effective because you send your messages straight to people’s phone rather than their email inbox. While some marketers swear that this is a fool-proof marketing channel, others call it a huge waste of time. The truth is that it all depends on what you want to do with it. Before you get started, you should know the pros and cons. Read more Email to SMS: The Pros and Cons of SMS

How To Do Mobile Marketing?

Learning how to do mobile marketing efficiently is vital in attracting new customers to your brand. There are a number of steps you should follow when creating your marketing strategy, which I will go through briefly in this How to mobile marketing post:

The first thing any good mobile marketer should do is to get to know their target audience. It is important that you are sure your campaign is properly tailored to the characteristics of your customers. You should know how Read more How To Do Mobile Marketing?